This year marks a remarkable milestone as we commemorate 10 years of partnership between JetBlue Airways and Brock Solutions!

Over the past decade, our partnership has exemplified innovation, efficiency, and seamless travel experiences for passengers. What started as an initiative for baggage scanning back in May 2013 has evolved into an enterprise-wide baggage management suite of solutions! Today, 100% of JetBlue’s bags are tracked by SmartBag across 100+ domestic stations while SmartDrop facilitates seamless bag drop processing in over 40 stations.

“Our relationship with Brock Solutions has been an invaluable partnership that has matured over the 10 years into innovative baggage management solutions used across the company. With the evolution of the baggage products, JetBlue has benefited from the newer tools for the baggage journey and enabled us to make better use of the data captured. Thus enabling the customers experience to be greatly enhanced.” – Mohammed Nabi, Manager JetBlue IT Airport Operations Products

As a result, JetBlue has an end-to-end view of their entire baggage operation from bag drop to bag loading, transfer, and back to the customer. They have improved management and oversight of ramp operations and are able to be more proactive with their customers about bag status. Additionally, JetBlue plays an active role as a participant in SmartSuite’s product roadmap.

“Reflecting on the past decade of collaboration with JetBlue fills us with both gratitude and pride. Together, we’ve transformed baggage management, created efficiencies, and enhanced the travel experience for millions. Here’s to ten years of an amazing partnership and to many more opportunities to deliver solutions that perform.” – Keith Vermeer, President, Brock Solutions

We celebrated the milestone together over dinner with the iconic NYC skyline as our backdrop.